Everyone has a way of doing things. Or rather I should say that everything has a way to be done. In this world everything has a convention, an official guide of how it should be done. We follow these so called conventions in everything. But the question is, is following these conventions really that necessary.

Marketing isn't about following conventions. It is about venturing in the dark and yet hitting the bull's eye. Well, there's always a chance that you may end up hitting the bull in the head and then running for your life but you see these wild shots are something that sets up apart. Had Mark Zuckerberg been following conventions, Facebook would never have become 'FACEBOOK' as we know it today. The reason it took world by a storm largely contributed to the factor that the man behind it follows his guts and not some age old marketing strategy written in dust clad books. When Facebook actually incepted, no one would have thought that humans have a hunger for sharing but now the world knows that we click photos not to preserve moments but to upload them on Facebook and wait for the number of likes that it receives. (However, a gender bias does prevail but I will save that for later.)

Angry Birds became viral over Internet and became the most downloaded game ever. What do you think made it so eye catching that everyone who has access to computer and Internet connection on this planet wanted to play this game. Is it because they have been dying to break structures using a catapult? Hell no!! How do you think the developer of this game would have approached his Manager?

Dev : Sir, I just thought of creating a mobile app, actually a game.
Man : Okay, what it would be like?
Dev : Sir, we would be using some potbellied birds not to forget, fiery eyed with thick eyebrows to catapult and destroy structures.
Man : Okay, that weird....but go on.
Dev : Sir, it's over.
Man : What? What happens next?
Dev : Nothing sir, there will be levels that would offer different kind of birds and bigger and tougher structures to break.
Man : That's it....You call it a game. Game with birds that have eyebrows. What's wrong with you man?

But now, we all know that we always had this fantasy for birds with eyebrows. That is what I am talking about. You got to think of something that is yet to be written in these books and of course not clad with dust of ages. The path that you know not about may often offer you greater than what you have been expecting. Today the owner of Rovio may be seen saying, 'Angry Birds was our most anticipated game and we always knew that this would strike a chord among the masses.' But the fact is he would certainly have sent the developer who came up with Angry Birds to asylum where he actually developed the game.

Taking that extra mile may hurt a bit, may even turn your life upside down, but following others is what sheep do. Men tread on the path not traveled leaving a trail of their footsteps that sheep could follow.